Getting help from the Salvation Army assistance programs in Rochester - Monroe County.
The Salvation Army of Greater Rochester has been operating in the city since 1884 and is one of Monroe County's most consistent sources of emergency assistance. It's not a social services bureaucracy - it's an organization that moves quickly when a family is in genuine crisis which this guide will help you understand. The core program is the Emergency and Family Services (EFS) program, which provides immediate help with food, utility bills, rent, and other urgent needs throughout Monroe County. EFS social workers also provide case management for families who need more than a one-time emergency intervention.
Resources are limited, and all emergency financial assistance is handled on a first-come, first-served basis. If you need help, don't wait. Bring a picture ID or three official documents with your name when you come in. Applications are taken at the locations listed at the end of this page.
- A note for Spanish-speaking families: Rochester has one of the highest concentrations of Puerto Rican residents of any city in the United States outside of Puerto Rico and New York City. The Salvation Army's 915 N. Clinton Ave location specifically serves the north side of Rochester and has Spanish-speaking staff on site. If language access is important to you or your family, this is the location to call or visit. The phone number for that site is 585-987-9565.
Emergency help with food, bills, and rent
The most immediate help available through EFS is food. Eligible households may receive food distribution once a month — either through vouchers that work at local supermarkets or directly from the pantry. Food vouchers are accepted at area grocery stores and can cover groceries as well as personal hygiene items. Or locate other ffood pantries in Monroe County NY. Holiday food baskets are also distributed in season.
For utility bills, the Salvation Army may provide limited financial assistance to stop a disconnection or avoid a shutoff. This isn't a large ongoing subsidy — it's emergency intervention for a household that has received a shutoff notice and has no other options available. Similarly, limited one-time rent assistance may be available for families facing eviction, along with security deposit help for those transitioning to stable housing. Vouchers for temporary lodging are occasionally available as well.
Other emergency needs that EFS may address include prescription assistance, information on pharmaceutical programs, limited bus passes, and what's called Stranded Traveler assistance for people who need transportation help in an unexpected crisis.
The Salvation Army also provides referrals, advocacy, and crisis case management. For many families, the most valuable thing EFS offers isn't cash — it's a social worker who can assess the full situation and connect people to the right combination of resources across multiple agencies. This coordination role matters especially in a city like Rochester, where the need is high and navigating multiple programs can be overwhelming.
Coats for Kids and winter help
Every fall, the Salvation Army runs its annual Coats for Kids program, which distributes free new winter coats to children in Monroe County. The program is aimed at kids from low-income families across the county. Each year the program serves hundreds of families, with registration typically opening in the fall and filling quickly — past seasons have filled up in a matter of weeks.
When registration is open, families apply through the main Salvation Army office. Call 585-987-9500 to check current registration status before making a trip. If Coats for Kids is full when you call, the Salvation Army will refer you to 211 for other local coat assistance options.
Holiday assistance: Angel Tree and Christmas programs
Each year the Salvation Army runs two major holiday programs that are worth planning ahead for, as registration periods fill up.
The Angel Tree program connects needy children with donors who purchase gifts from the child's wish list. Once a child is registered and accepted, their wish list is shared with community donors — businesses, churches, and individuals — who buy gifts that are then given to the family to put under their tree on Christmas. Registration typically opens in the fall.
The Salvation Army also distributes Thanksgiving and Christmas food baskets and provides holiday meals for people in the community who are alone or without family support. In past years, a mobile canteen has also served meals to homeless residents across the city.
Registration for holiday assistance programs runs through the main EFS program. Contact 585-987-9500 in the fall for current registration dates.
Summer camp: Long Point on Seneca Lake
One of the least-known Salvation Army programs in Rochester is also one of its most valuable for low-income families: Long Point Camp, an overnight summer camp on the western shore of Seneca Lake in the Finger Lakes. The camp covers 138 acres of wooded hills and shoreline and accepts children ages 6 to 12. Enrollment is at no cost or low cost for qualifying families, and — critically — the Salvation Army provides transportation to and from the camp for Rochester families.
For families who can't afford traditional summer camp fees, which can run hundreds to thousands of dollars a week in the private market, Long Point is a genuine opportunity for children to spend a week away from the city in a supervised natural setting. The camp includes swimming, boating, sports, arts and crafts, and hiking. It is open to children regardless of religion.
Registration for Long Point Camp goes through the EFS office at 70 Liberty Pole Way. Call 585-987-9500 for information on the next registration period.
Back to school supplies
During the summer and early fall, the Salvation Army works with community partners to distribute free back-to-school supplies to children from low-income families in Monroe County. This has historically included backpacks, school supplies, clothing, and shoes. Events and availability vary by season — call the main number or check the Rochester area Salvation Army website for current-year details.
Where to get help
The main downtown location is at 70 Liberty Pole Way, Rochester, NY 14604, phone 585-987-9500. This is the primary site for EFS services and program registration across Monroe County.
The 915 N. Clinton Ave. location serves the northeast side of the city and has Spanish-speaking staff. Phone: 585-987-9565.
The 10 Franklin Street location includes a Family Store (thrift store) and additional family services.
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