35% of charitable giving in 2016 occurs at Christmas

The generosity of Americans continues to amaze us. It is estimated that millions of people will give to the less fortunate during the upcoming 2016 holidays. In fact, in general, about 35 percent of donations occur in the last 3 months of the year, with about 18% occurring during the month of December according to Blackbaud. While there are many reasons for contributions to take place towards the end of the year (such as tax deductions) a major reason people give then is to help the less fortunate at Christmas.

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2016 Salvation Army Red Kettle campaign


The Red Kettle campaign held by the Salvation Army is one of the primary ways the organization collects money from the community. It will be very common to see people ringing the bell around October to December of 2016, but some centers will start this event even earlier, such as in July or August. There is also a way to contribute using their online tool. Every single dollar that you donate will go to make a difference in the lives of someone that is less fortunate.

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Amazon allows donations directly to the Salvation Army

The Salvation Army has partnered with Amazon.com to make it easier for families to donate to the charity. This is part of the retailers “charity list program”. A “store” has been created on the Amazon website in which people can buy items for children of low income households, and the ecommerce company will give the items to kids across the nation.

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